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Connecticut has a large and growing older-adult population, creating continued demand for services that help individuals remain safe, comfortable, and independent at home. According to the U.S. Census Bureau's 2024 American Community Survey, approximately 971,600 Connecticut residents were age 60 or older, representing 26.4% of the state's population. More than 713,000 residents were age 65 or older, or approximately 19.4% of the population.

Connecticut's State Plan on Aging recognizes that the number of older adults will continue to increase significantly and specifically notes that this demographic shift will create greater demand for home care, transportation, housing, long-term care information, and other supportive services. With more than one in four Connecticut residents already age 60+, the state's aging population represents a substantial long-term market for non-medical home care.

Chronic health conditions, cognitive decline, and age-related limitations contribute to the need for dependable assistance in the home. The Connecticut Department of Public Health estimates that approximately 10.8% of Connecticut adults — roughly 312,000 people — have been diagnosed with diabetes, while additional adults are believed to have diabetes without knowing it. Heart disease and cancer also remain among the state's leading causes of death.

Dementia is another important concern for Connecticut families. The Alzheimer's Association's 2026 Connecticut Facts and Figures reports approximately 76,800 residents age 65 and older living with Alzheimer's disease, representing 11.9% of adults over 65. Alzheimer's disease accounted for 1,041 Connecticut deaths in 2024 and was the state's sixth-leading cause of death. For individuals experiencing chronic illness, cognitive changes, mobility limitations, or difficulty completing daily tasks, non-medical home care can provide valuable assistance with personal care, meals, mobility, companionship, light housekeeping, and other activities of daily living.

Connecticut has an established long-term care system designed to help older adults receive services in their homes and communities rather than entering institutional care whenever appropriate. The Connecticut Home Care Program for Elders specifically exists to help eligible residents age 65 and older continue living at home instead of moving into a nursing facility.

Available services can include homemaker assistance, companion services, personal care attendants, respite care, home-delivered meals, transportation, chore assistance, emergency response systems, adult day services, assistive technology, and care management. Connecticut law specifically directs the program statewide toward preventing unnecessary institutionalization of older adults. As Connecticut's senior population expands, these established programs demonstrate the continuing importance of home- and community-based care within the state's long-term care system.

Connecticut combines a significant senior population with densely populated metropolitan, suburban, shoreline, and community-based markets. The U.S. Census Bureau's newest Vintage 2025 estimates place Connecticut's population at approximately 3.69 million residents as of July 1, 2025, an increase of about 14,000 residents from 2024 and approximately 2.2% above the state's 2020 population-estimate base.

Communities throughout Hartford, New Haven, Stamford, Bridgeport, Waterbury, Norwalk, Danbury, Greenwich, and surrounding regions provide opportunities for locally operated home care services. Connecticut's relatively compact geography and population density may also allow franchise owners to develop concentrated service territories while building referral relationships with healthcare organizations, senior resources, community organizations, and families. Combined with nearly one million residents age 60+, Connecticut presents a substantial potential market for personalized home-based support.

Helping residents remain in their homes and communities is a clear priority within Connecticut's aging-services system. Connecticut's current State Plan on Aging, covering October 2024 through September 2027, states that more older adults are choosing to remain in their communities and identifies increased demand for home care, transportation, housing, and long-term services and supports.

The state's five Area Agencies on Aging work with the Connecticut Bureau of Aging and community providers to connect older adults and caregivers with in-home services, nutrition programs, transportation, caregiver assistance, benefits information, and other resources. Connecticut's Bureau of Aging specifically focuses on helping older adults feel safe, confident, and independent while living in their communities.

EmmUcare's non-medical home care model aligns naturally with this goal by providing personalized assistance that can help clients preserve their routines, dignity, independence, and connection to the communities they call home.

Connecticut offers several characteristics that can support entrepreneurs and service-based franchise owners:

• Highly Productive Workforce: Connecticut's workforce ranks among the most productive in the country, with AdvanceCT reporting the state as No. 5 nationally for workforce productivity.
• Highly Educated Talent Pool: Approximately 42.6% of Connecticut adults age 25 and older hold a bachelor's degree or higher, and the state is home to dozens of colleges and universities, including Yale University and the University of Connecticut.
• Strong Household Income: The 2024 American Community Survey reports a Connecticut median household income of approximately $96,049, providing access to communities with substantial household purchasing power.
• Small-Business Resources: Connecticut reports more than 360,000 small businesses and offers entrepreneurs access to state and regional financing programs, business counseling, the Connecticut Small Business Boost Fund, and other growth resources.
• Access to Major Markets: Connecticut's location between the New York and Boston metropolitan regions provides businesses with access to some of the largest population and economic centers in the Northeast.
• Business Incentives and Funding: Connecticut offers more than two dozen business tax incentives as well as enterprise-zone programs, financing resources, workforce-development programs, and other tools designed to support business investment and expansion.

Together, Connecticut's educated workforce, high household income, strategic Northeast location, and growing older-adult population create a compelling environment for entrepreneurs seeking to establish a locally operated service business.

Becoming an EmmUcare Home Health franchise owner means building your business with an established brand, structured systems, and an experienced support team behind you. Franchisees receive comprehensive initial training, operational guidance, recruiting and onboarding resources, marketing support, technology resources, and ongoing assistance designed to help them launch, operate, and grow their local business.

EmmUcare's Care Centered Around You philosophy provides franchise owners with a recognizable mission focused on compassionate, personalized support and helping individuals maintain independence in the comfort of their homes. With more than one in four Connecticut residents already age 60 or older and the state placing a clear emphasis on home- and community-based care, an EmmUcare franchise offers entrepreneurs the opportunity to build a meaningful local business while benefiting from the resources, structure, and support of an established home care brand.