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Kansas has a substantial older-adult population, creating continued demand for services that help individuals remain safe, comfortable, and independent at home. Kansas' current 2026–2029 State Plan on Aging identifies 678,593 residents age 60 or older across the state's aging-service regions. The U.S. Census Bureau also reports that 18.9% of Kansas residents are age 65 or older, meaning nearly one in five Kansans has already reached traditional retirement age.

As Kansas' population continues to age, the need for personal assistance, companionship, respite, homemaker services, and other forms of non-medical home care is positioned to remain an important part of the state's long-term care landscape.

Chronic health conditions and age-related limitations can make everyday activities increasingly difficult and create additional demand for dependable support at home. According to the 2026 Kansas Diabetes Report, 12.5% of Kansas adults — approximately one in eight — reported having been diagnosed with diabetes in 2024.

Kansas' newest finalized vital-statistics data also show that heart disease was the state's leading cause of death in 2024, accounting for 5,992 deaths, followed by cancer with 5,660 deaths. Diabetes accounted for 888 deaths, while Alzheimer's disease accounted for another 831 deaths.

For older adults and individuals managing chronic conditions, non-medical home care can provide valuable support with personal care, meal preparation, mobility, companionship, light housekeeping, medication reminders, and other activities of daily living.

Kansas has an established network of Home and Community-Based Services designed to help older adults and individuals with disabilities receive care in their homes and communities rather than institutional settings. The state's Frail Elderly Waiver provides eligible seniors with an alternative to nursing-home care and can include personal care, household assistance, medication reminders, adult day care, emergency-response services, home telehealth, and other supports.

The demand for these services is significant. In July 2026, the Kansas Department for Aging and Disability Services implemented a waitlist for the Frail Elderly HCBS waiver, specifically stating that continued high demand for services exceeded the number of available waiver slots. KDADS noted that the waiver helps individuals remain in their own homes and communities who might otherwise require nursing-home care.

Kansas' Senior Care Act provides another avenue for adults age 60 and older who have functional limitations but can continue living in a community setting with appropriate assistance. Depending on the county, available services may include attendant care, respite care, homemaker assistance, chore services, and adult day care.

Kansas offers a diverse mix of metropolitan, suburban, small-town, and rural communities, creating opportunities for locally operated home care businesses across the state. The U.S. Census Bureau estimates Kansas' population at 2,977,220 residents as of July 1, 2025, an increase of approximately 1.3% from the state's 2020 population-estimate base.

Major markets including Wichita, Overland Park, Kansas City, Olathe, Topeka, Lawrence, and Manhattan provide opportunities to serve growing metropolitan and suburban populations, while communities throughout Kansas' 105 counties create additional need for dependable local care.

Kansas also has a significant rural population, making locally based services particularly important in communities where families may have fewer nearby options for assistance. The combination of nearly 3 million residents, a substantial older-adult population, and diverse urban and rural markets provides franchise owners with opportunities to develop relationships with families, healthcare organizations, senior-service providers, and community referral partners throughout the state.

Helping older Kansans remain independent within their own homes and communities is a clear priority within the state's aging-services system. Kansas' federally approved 2026–2029 State Plan on Aging specifically focuses on supporting independence and dignity among older residents.

The Kansas Department for Aging and Disability Services collaborates with 11 Area Agencies on Aging to help older adults remain in their homes for as long as possible. Services available through Kansas' aging network include homemaker and personal care services, caregiver support, home-delivered meals, transportation, health-promotion programs, and other community resources.

Kansas' Older Americans Act programs similarly fund personal care, chore services, homemaker assistance, transportation, case management, adult day care, and other resources intended to enable seniors to remain in their homes.

EmmUcare's non-medical home care model aligns naturally with this emphasis on aging in place by providing personalized support that can help clients maintain their independence, dignity, routines, and connection to their communities.

Kansas offers several characteristics and resources that can support entrepreneurs and growing businesses:

• Competitive Overall Tax Position: Kansas ranks No. 23 nationally in the 2026 State Tax Competitiveness Index.
• Strong Unemployment Insurance Tax Ranking: Kansas ranks No. 4 nationally for unemployment-insurance tax competitiveness.
• Ongoing Tax Reform: Tax changes enacted in 2025 established mechanisms for additional individual and corporate income-tax relief over time.
• No Estate or Inheritance Tax: Kansas does not impose an estate or inheritance tax, one of the features that strengthens its property-tax category compared with a number of other states.
• Business Growth Resources: The Kansas Department of Commerce provides financing, tax incentives, workforce-development programs, and other resources designed to encourage business location, expansion, investment, and job creation.
• Workforce Training Support: Kansas programs include the Kansas Industrial Training program for qualifying companies creating new jobs and On-the-Job Training resources that can help eligible employers offset certain employee-training costs.
• Business Incentive Programs: Qualifying businesses may also have access to programs such as Promoting Employment Across Kansas and the High Performance Incentive Program, depending on eligibility requirements.

Combined with Kansas' aging population, statewide need for home-based services, and economic-development resources, these characteristics provide a strong foundation for entrepreneurs seeking to establish and grow a locally operated service business.

Becoming an EmmUcare Home Health franchise owner means building your business with an established brand, structured systems, and an experienced support team behind you. Franchisees receive comprehensive initial training, operational guidance, recruiting and onboarding resources, marketing support, technology resources, and ongoing assistance designed to help them launch, operate, and grow their local business.

EmmUcare's Care Centered Around You philosophy provides franchise owners with a recognizable mission focused on compassionate, personalized support and helping individuals maintain independence in the comfort of their homes.

With more than 678,000 Kansas residents age 60 or older, nearly one in five residents age 65+, and documented demand for home- and community-based services that is already exceeding available capacity in some state programs, an EmmUcare franchise offers entrepreneurs the opportunity to build a meaningful local business while benefiting from the resources, structure, and support of an established home care brand.