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Michigan has a large and growing older-adult population, creating continued demand for services that help individuals remain safe, comfortable, and independent at home. Michigan has approximately 2.6 million residents age 60 or older, and current U.S. Census Bureau estimates show that 20.5% of Michigan residents are age 65 or older. With more than one in five residents already age 65+, Michigan represents a substantial market for personal care, companionship, respite, homemaker services, and other forms of non-medical home care.  

Chronic health conditions create an ongoing need for reliable support among individuals who want to continue living at home. Michigan's 2024 Behavioral Risk Factor Surveillance data show that 13.6% of Michigan adults reported having been diagnosed with diabetes, with prevalence increasing to 24.0% among adults ages 65–74 and 23.2% among adults age 75 and older. For older adults and individuals managing chronic conditions, non-medical home care can provide valuable assistance with personal care, meal preparation, mobility, light housekeeping, companionship, and other activities of daily living. 

Michigan has established Home and Community Based Services programs designed to help older adults and individuals with disabilities remain in their homes and communities rather than enter institutional care. The state's MI Choice Waiver Program provides Medicaid-covered long-term care services and supports to eligible individuals who meet nursing-facility level-of-care requirements while allowing them to remain at home or in another community setting. Services can include respite care, chore services, community living supports, transportation, home-delivered meals, assistive technology, and other supports that promote independence in the community.  

Michigan offers opportunities for home care businesses across metropolitan, suburban, rural, and community-based markets. From Detroit and Grand Rapids to Lansing, Ann Arbor, Flint, Kalamazoo, Traverse City, and communities throughout both the Upper and Lower Peninsulas, the state's substantial older population creates opportunities for locally operated home care services. The U.S. Census Bureau estimates Michigan's population at approximately 10.13 million residents in 2025, with 20.5% of residents age 65 or older. As Michigan's population continues to age, dependable, relationship-based care at home is positioned to remain an important part of the state's care landscape.  

Helping older adults remain safely and independently in their homes and communities is an established priority within Michigan's aging-services system. Michigan's aging network includes 16 Area Agencies on Aging serving all 83 counties, connecting older adults, individuals with disabilities, and caregivers with local services and resources. Michigan's Aging, Community Living, and Supports Bureau also directs residents who need aging services to their local Area Agency on Aging to help maintain independence at home or in the community. EmmUcare's non-medical services align with this approach by providing personalized assistance that can help clients maintain their routines, dignity, independence, and connection to their communities.  

Michigan offers several characteristics that can make it an attractive market for franchise ownership:

• Highly Ranked Business Climate: Michigan ranked No. 6 nationally in CNBC's 2026 America's Top States for Business, maintaining the same Top 10 position it achieved in 2025.  
• Competitive Cost of Doing Business: Michigan ranked No. 4 nationally for Cost of Doing Business in CNBC's 2026 assessment, reflecting competitive business taxes, wages, utility costs, real estate expenses, and available incentives.  
• Strong Small Business Support: In 2026, Michigan selected 11 Small Business Support Hubs to provide resources across all 10 prosperity regions plus one statewide organization, giving entrepreneurs access to technical assistance, training, business-development services, and other support. 

Becoming an EmmUcare Home Health franchise owner means building your business with an established brand, structured systems, and an experienced support team behind you. Franchisees receive comprehensive initial training, operational guidance, recruiting and onboarding resources, marketing support, technology resources, and ongoing assistance designed to help them launch, operate, and grow their local business.

EmmUcare's Care Centered Around You philosophy provides franchise owners with a recognizable mission focused on compassionate, personalized support and helping individuals maintain independence in the comfort of their homes.

With approximately 2.6 million Michigan residents age 60 or older, more than one in five residents age 65+, and a statewide network of home- and community-based services designed to help older adults remain independent in their homes and communities, an EmmUcare franchise offers entrepreneurs the opportunity to build a meaningful local business while benefiting from the resources, structure, and support of an established home care brand.